Descending to Climb

As a cyclist, I know all too well the meaning of the phrase "what goes down must come up." No, I didn't write that incorrectly. Gravity is very much a factor when riding a bike, and in the two-wheeled world, the descent is always the playful part of the ride. The only problem: unless you had already climbed up beforehand, your fun little downhill will inevitably be followed by an uptick in the road/trail and some slogging for you to get to your next goal.

When I saw the new ad campaign for the career website TheLadders.com, I had more than a WTF moment. I had a WTF hour, wondering what the marketing execs had been smoking when they approved the campaign. Video examples and how in the world this relates to the topic above after the jump.